Rationale
The brand name is 'Smithson Deli'. The initials ‘S’ and ‘D’ are used to create the monogram, which forms the shape of a happy face.
The store features an uplifting and optimistic vibe. Both the monogram and the colour choice reinforces the message of happiness, and stimulating appetite. The menu is displayed on the wall combined with some illustrations. This design has both functional and decorative purpose.
It outlines the product range in the store, and also highlights the creativeness in the brand’s tone of voice.
It outlines the product range in the store, and also highlights the creativeness in the brand’s tone of voice.
